The Big Small Business

Free handout · Because you watched "90 Days to Become a Marketing Strategist"

The strategies of top 1% marketers

Build your marketing skillset from strategy first – not tactics, not channels – and you leapfrog the wasted time and budget that kills most marketing programs. Here are the six proven systems to combine, on one page you can keep beside you.

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What's in it

Strategy 1

Jobs to Be Done

Focus on the job the customer hires the product to do – not the product or the benefit.

Strategy 2

Conversion Copywriting

A strategic, conversion-focused approach to getting the most out of the words on the page.

Strategy 3

Product-Led Growth

For subscription businesses: relieve the constraints tied directly to the lifecycle.

Strategy 4

Customer-Led Growth

Design the journey and message around the best fit for the customer, not just the business.

Strategy 5

DFI (Demand, Fit, Interest)

Sam Gaudet's framework for generating social media topics strategically.

Strategy 6

Theory of Constraints

Find the bottleneck on the assembly line where customers are created.